In 2021, Optus’ most successful phone launch was for the Series 3 Galaxy Z, foldable phones. Much of this success can be attributed to the dynamic animations that showcases the foldable form-factor.

So for the new Series 4 launch we were tasked to leverage the success of the 2021 work but to refresh the campaign with a new look and style. So for the new Galaxy Fold4 and Flip4 we landed on a thumb-stopping campaign based on unfolding your worldview.